Introducing the New Look of Ask Sétu

At Ask Sétu, our mission has always been clear: to guide Indian students aspiring to study in France with reliable, authentic, and personalised support. Today, as we evolve our platform, we are excited to unveil a fresh new look for Ask Sétu with a logo that captures the very essence of what we stand for and the journey we are on together with our users.

The Journey from Green Hexagons to Red Dialogue Bubbles

The previous logo  ( a green hexagon )  reflected the harmony and growth central to our founding principles. The hexagon was also a tribute to France’s iconic hexagonal shape, grounding our mission in a connection to the country our users are setting their sights on.

However, as Ask Sétu has grown, so has our vision. Now powered by Generative AI, Ask Sétu isn’t just a guide; it’s a bridge (or “Setu”) between aspirations and achievements. We realised that our logo needed to better capture this transformation — a shift from simplicity to a dynamic, ambitious AI-driven support system.

The New Logo: Dialogue, Ambition, and Empowerment

Our new logo has been designed to be more than just an icon. It represents our purpose and approach:

• Dialogue Bubbles: The overlapping bubbles signify conversations, highlighting the Generative AI capabilities at the heart of Ask Sétu. Our platform is here to “speak” with students, listen to their unique needs, and provide responses that are insightful, tailored, and relevant.
• Bold Colors: Moving from green to shades of red and orange, the colors signify action, ambition, and power — qualities that we want to inspire in every student. The choice of warm, bold colours is meant to instill confidence, courage, and energy in the students we support.

Your Dreams, Your Power, Our Sétu

We are committed to being the bridge that connects dreams with possibilities. We recognise that the path to higher education and career success in France can seem overwhelming, and that’s precisely why Ask Sétu exists.

Whether it’s about navigating the application process, selecting the right college, or finding a job, Ask Sétu is designed to provide structured, transparent, and empathetic support. Our goal is to empower students by showing them that with the right guidance, any challenge can be tackled, and any dream can be pursued.

A New Era for Ask Sétu

This logo launch isn’t just a change in design; it’s the beginning of a new phase for Ask Sétu. It symbolises our commitment to evolving with our users’ needs and aspirations. We’re excited to continue building a platform that feels like a trusted friend, a professional guide, and a powerful ally on the path to success.

Thank you for being part of our journey. With this new look, we’re even more inspired to be the bridge that helps you turn dreams into achievements. The journey may be challenging, but with Ask Sétu, you will never be alone.