The Story Behind Ask Sétu’s Hero Image

In the world of digital branding, a hero image is the best way to build a product’s identity. By now, you are probably very familiar with the hero image of Ask Sétu – of the young woman checking her smartphone with the Eiffel Tower in the background. For Ask Sétu, an AI-powered guide for those aspiring to study or work in France, the hero image encapsulates the essence of our mission and the dreams of our users.

At first glance, the image presents a striking contrast: a young woman, casual yet stylish, standing in the foreground, her attention fixed on her smartphone. Behind her looms a golden representation of the Eiffel Tower, dwarfing her figure and dominating the background. This juxtaposition is no accident; it’s a visual metaphor for the journey Ask Sétu promises to facilitate.

The woman in the image represents Ask Sétu’s target audience: ambitious, tech-savvy individuals on the cusp of a life-changing adventure. Her attire — a blend of comfort and fashion — speaks to the duality of her situation. She’s ready for the practical challenges ahead, yet aspirational in her outlook. The coffee cup in her hand is a nod to the busy, on-the-go lifestyle of students and young professionals, suggesting that Ask Sétu understands and caters to the needs of those juggling multiple responsibilities while pursuing their dreams.

Her focus on the smartphone is particularly telling. In this digital age, our phones are often our gateways to new opportunities, and in this case, it symbolises the Ask Sétu platform itself. With this image, we want to suggest that within the palm of her hand lies the key to unlocking her French aspirations — a powerful message about the accessibility and convenience of Ask Sétu’s services.

The Eiffel Tower, rendered in a striking golden hue, is more than just a backdrop; it’s the embodiment of the French dream. Its towering presence represents the magnitude of the opportunity that awaits in France, be it education or career. The golden colour evokes notions of value, achievement, and the glowing warmth of success. By positioning this iconic symbol so prominently, Ask Sétu aligns itself with the grandeur and allure of French culture and opportunity.

The contrast in scale between the woman and the tower is particularly poignant. It visualises the potentially overwhelming nature of pursuing international opportunities — a daunting task that might seem as monumental as the tower itself. Yet, the woman’s calm demeanor and engagement with her phone (symbolizing Ask Sétu) suggest that with the right tools, even the most imposing challenges can be approached with confidence.

The overall composition of the image tells a story of transition. The woman stands at the threshold between her current life and her aspirations in France. She’s not yet at the foot of the Eiffel Tower, but with Ask Sétu in her hands, she’s already beginning her journey. This narrative aligns perfectly with Ask Setu’s promise to be a bridge between dreams and reality, guiding users through every step of their French adventure.

Ask Sétu’s hero image is essentially a visual promise. It is our way of telling our users: “Your dreams of France are valid, valuable, and within reach. With Ask Sétu, you have a powerful ally in your pocket, ready to transform the daunting into the doable.”

By blending these complex emotions and aspirations into a single, striking image, we have tried to create a powerful first impression that resonates with our audience’s deepest hopes and ambitions.

So when you encounter this image across Ask Sétu’s platforms, don’t think of it as a brand logo or a stock photo. Look at it as a reflection of your own journey, a visual encouragement that says, “This could be you.”